Opinions on this idea?

Thought of this in the shower this morning. What if NimoniX released seasonal items that were different from the past years each year? The items could have some reference to that years most talked about events or something so it's kind of an "inside, you know it or you don't" kind of thing? Sorry if this is kind of confusing, kind of hard to come up with the proper wording for my thoughts on this one.